23 November 2008

Oh la la! Beaujolais Nouveau!

Last night we went to a Beaujolais Nouveau party. Beaujolais Nouveau, of course, is a crappy French wine with a brilliant marketing strategy. What to do? Our wine is so crappy zat no one wants to buy it. We cannot possibly compete with ze other fine French wines. I've got it! Let's use a little reverse psychology. Get people excited about, um, our wine's freshness. Zat's it! We will pretend it is supposed to taste zat way! And have a big party to celebrate ze new shit every year!



And party the people do. Not that I'm complaining, mind you. I love a good excuse for a party. The invitation for this particular one came with the instruction to wear a French detail. Like a beret. Or a mustache. Or a picket sign. Or.... a Camembert cheese hat?

9 comments:

The Honourable Husband said...

I once went to a sake noveau tasting. That's where the truly fresh sake gets its first airing. Not a good idea.

christine said...

Haha great pictures!

Jul said...

Headbang - I will keep that in mind if anyone ever offers me some fresh sake.

Misschris - I wish we had taken more! I missed some of the other great French details...

Lisa Lorenz said...

Oh that is hilarious...I was LOL at this post...great stuff! You are right about beajolais! lol

Nomadic Matt said...

nothing is better or worse than wine from a box though...

christina said...

Ha ha! I don't drink wine myself but my husband does and he came home with 5 bottles of the stuff the other day, just like every year. I really don't see the attraction because I've tasted it and...meh. I guess it's the "limited time only!" factor since the stuff starts going off after a couple of weeks.

Word verification: squersh - very grape-like!

The Big Finn said...

Or...a surrender flag!

Jul said...

I was considering dressing as a cheese-eating surrender monkey, but I thought that might be a little much...

Jul said...

And Blogger has been coming up with some nicely onomatopoeic word verifications lately...